Brand Marketing

Once recognized as a premier national conference, the Heart Rhythm Society’s (HRS) Annual Scientific Sessions needed to evolve into a truly global gathering—uniting more than 13,000 cardiac leaders. To achieve this, I led an integrated marketing and media strategy. From managing the on-site media room to driving international storytelling and global advertising, the campaign positioned HRS as a unifying force in cardiovascular science. This connected professionals across 40 c

When Marriott acquired Starwood Hotels, it captured the loyalty of younger, experience-driven travelers—leaving legacy brands like Waldorf Astoria at risk of feeling dated. I led the global brand strategy and campaign that redefined Waldorf’s image for a new generation, evolving it from traditional grandeur to experiential sophistication. The initiative preserved the brand’s heritage while infusing it with cultural relevance, digital storytelling, and modern appeal across glo

When the COVID-19 pandemic disrupted every sector of healthcare, the American Nurses Association (ANA) faced an urgent need to support and re-engage more than 4 million nurses nationwide. The organization was challenged to position itself as the authoritative voice for nurse wellness, safety, and advocacy at a time when the workforce was overwhelmed, disengaged, and emotionally exhausted. The goal was to strengthen ANA’s national presence, increase program funding, and restor

In a healthcare environment marked by moral complexity and shifting public trust, the American Nurses Association (ANA) sought to reaffirm the ethical foundation of the nursing profession. The annual Code of Ethics brand campaign transformed a longstanding professional standard into a dynamic, values-driven movement—reaching over 4 million nurses and nursing students through a $2 million integrated media initiative. Anchored in storytelling, education, and digital engagement,

For decades, workplace violence was seen as “part of the job” in nursing. The   End Nurse Abuse   campaign challenged that mindset and transformed it into a national movement for change. I led the brand strategy and creative direction that repositioned the issue from a tolerated workplace hazard to an urgent public health and policy priority—mobilizing nurses, legislators, and the public to stand together against violence in healthcare settings. Through unified messaging, vid

When most federal agencies thought of the National Institutes of Health (NIH), they associated it with medical research excellence, not digital transformation. That knowledge gap limited how agencies viewed the potential of NITAAC’s IT acquisition programs to strengthen federal health systems. To change that, NITAAC University was launched—an online learning platform designed to teach federal acquisition professionals how to leverage IT solutions to modernize systems, streaml