Communications

When September marked Healthy Aging Month, Blue Rock Care didn’t just join the conversation—it changed it. In a city where many seniors feel overlooked, the team launched a campaign that transformed aging from something to manage into something to celebrate. Through storytelling, community partnerships, and on-the-ground outreach, the campaign reframed what it means to live well later in life—making healthy aging a movement, not a message. Challenge Too often, health campaign

When most federal agencies thought of the National Institutes of Health (NIH), they associated it with medical research excellence, not digital transformation. That knowledge gap limited how agencies viewed the potential of NITAAC’s IT acquisition programs to strengthen federal health systems. To change that, NITAAC University was launched—an online learning platform designed to teach federal acquisition professionals how to leverage IT solutions to modernize systems, streaml