Saving Lives Through Awareness: How I Helped the Heart Rhythm Society Engage Global Cardiologists and Industry Partners

The Heart Rhythm Society (HRS) plays a vital role in advancing research, education, and innovation for cardiac rhythm disorders worldwide. I led a global communications and sponsorship campaign that connected cardiologists, corporate partners, and caregivers through practical resources designed to prevent sudden cardiac death and improve patient outcomes.

Through data-driven strategy and collaboration with sponsors like Boston Scientific and Medtronic, the campaign transformed clinician engagement into measurable growth—expanding HRS’s global reach and impact across multiple continents.

CHALLENGE

HRS sought to deepen engagement with cardiologists around the world while providing tangible value to its sponsors. Many practitioners lacked accessible, multilingual resources to educate patients and caregivers about arrhythmia prevention and treatment. The organization needed a scalable approach that could improve patient education, elevate sponsor visibility, and strengthen its position as a global leader in cardiac health.

ROLE: Global Campaign Strategy, Partner Engagement, and Product Expansion

I led the creation, promotion, and international expansion of the Heart Rhythm Resource Kit Campaign—a B2B initiative designed to empower cardiologists with practical tools for patient and caregiver education. Working closely with sponsors and global partners, I directed strategy, content development, and market growth from concept to execution.

Key initiatives included:

• Developing the global campaign framework and messaging targeting cardiologists and electrophysiologists.

• Partnering with Boston Scientific and Medtronic to increase sponsorship revenue by $4 million, funding digital expansion.

• Launching a mobile and tablet app that made educational resources accessible worldwide.

• Leading translation and localization into Spanish and Simplified Chinese, reaching clinicians and caregivers across Latin America and China.

RESULTS

The campaign generated remarkable outcomes:

• $4 million increase in sponsorship revenue, enabling global expansion.

• 100,000+ app downloads in the first year.

• Resource kits sold out twice due to high demand.

• Expanded reach and engagement among cardiologists and caregivers across the U.S., Latin America, and Asia.

• Strengthened long-term sponsor partnerships through measurable results and international exposure.

OUTCOME

By merging education, technology, and partnership strategy, I helped the Heart Rhythm Society create a campaign that united clinicians, sponsors, and patients around a shared mission—saving lives through awareness. What began as a print-based initiative evolved into a multilingual, digital-first platform that expanded global access to life-saving information, strengthened sponsor relationships, and positioned HRS as a leader in cardiac education and innovation.

Learn more at hrsonline.org